The rebranding of Mateus Arruda Arquitetura was born from the studio’s desire to solidify its positioning as a regional benchmark in high-standard residential architecture. With over 17 years of experience, the firm goes far beyond design — it offers a comprehensive solution that fully integrates architecture, interior design, and construction management. Every phase of the process is built on a foundation of transparency, precision, and predictability, delivering peace of mind to clients who demand control, quality, and trust throughout their construction journey.

At the core of the new visual identity is the abbreviation MAA, used as a separate, standalone brand signature. This typographic reduction reflects the studio’s structured mindset and mature aesthetic. It reinforces its commitment to professionalism, method, and technical rigor. The primary color palette — black and white — was chosen to express the brand’s timeless sophistication and subtle presence. Secondary tones of brown and gray introduce warmth and an honest, material-driven sensibility, referencing construction textures and grounded decisions.

This identity was created to speak softly but firmly. It connects with a specific audience: individuals who value accuracy, consistency, and informed decision-making. Clients who don’t look for extravagance — but for confidence. The brand’s presence is purposeful and measured, much like the studio’s process. Each detail, from logo construction to the choice of tones, communicates the same message: here, everything is planned, anticipated, and delivered with care.

This is architecture shaped by clarity and executed with control. A system made to transform ideas into homes — without uncertainty.