About
Will, is an audiovisual studio founded by William Ribas. The naming comes from the initial of the owner’s name and is in a growth phase. Will was born about 1 year ago, and despite the short time, Will has already established himself in the movie scene. Currently, the studio works with main fronts in events, weddings, corporate, and fashion.

Challenge
William is a storyteller through images, our goal here is to create a brand and a visual identity that is not so imposing so that it does not clash with the videos (this one has to shine).
We want a simple brand that demonstrates care, creativity, and professionalism with a simple air and that fits into all the niches served.

Diagnosis
Will Films isn’t just about videos, it’s about knowing how to tell and lead a story where often those who watch don’t know the script and won’t even hear a voice, but will understand the essence through the images.
That’s what we are, amazing, it’s like we don’t need to speak to be heard.
In the end, what we want to hear is UAL.

Concept
Will is a typographic brand, it carries personality in a very pure and simple way with small symbols that spice up a good story and consequently a good movie. We have chosen 7 signs from the alphabet to emphasize the ending of the logo. We use these signs because a simple comma can completely change the meaning of a sentence. What would the story be without the short pauses, without the full stops, without the exclamation mark, and without the quotation marks?