Sarong Ardan is one of the sister brands of Sarong Ketjubung. By targeting the middle low segment of young people, Ardan Sarong has a great potential to grow in the middle down sarong market.
We want to represent the vision of the sarong brand through premium packaging and simplicity. We chose a combination of black and halftone in blue which gave a casual, dynamic and youthful vibe.
Although targeting the middle market and down, Sarong Ardan wants to give the impression of prestige to its customers. This is one of Widarto Impact’s strategies when launching the Ardan Sarong Brand in 2014.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Represents the Essence of the Sarong on the New Ardan Sarong Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Branding, Packaging Design, Product Naming, Research, Retail Brand Design, Structural Design
- Format: Box
- Substrate: Pulp Board, Pulp Moulded Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
