Infusion is an Official Cold Brew Coffee Specialization in Saudi Arabia. Infusion is also the only Nitro Coffee in the Arabian Gulf. As a small coffee shop, Infusion wants more involvement through packaging design. This is to strengthen the Infusion Cold Brew brand in Saudi Arabia.
We make graphic geometry with gold as an Arabic characteristic on cold drink cans. In addition to differentiating it from the previous design, we also provide character in infusion which is a differentiator from other cold brew brands when compared or placed on a shelf.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Redesigned The Can Bottle For Infusion Cold Brew
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Strategy, Graphic Design, Packaging Design, Rebranding
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
