Lecker is a brand new creamer.
We develop a system design and packaging design for Lecker creamer. Targeting middle and high-class markets, we make a strategy in which everything is based on benchmarks (packaging and more data), competitive audits, and insights on brand analysis.
We know that not many people easily choose a product when consumers see it on the shelf. Therefore we play food/beverage illustrations to replace the role of food photography on the packaging. This is to increase the attractiveness of consumers when they glance at the shelves.
Lecker’s architectural products are divided into 2 variants, Creamer for pastries, and creamer for coffee or other drinks.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creating Packaging Design for Lecker Creamer Middle Up New Creamer Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research
- Format: Bag, Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
