Cold Brew is part of the development of Roadhouse coffee products. There are currently 3 cold brew coffee variants, namely Brew Tonic, Coco Moon and Skinny Frappe. Each presents its own unique taste.
For the cold brew variant, Roadhouse offers a can bottle concept as a package with a size of 330ml, this will provide a choice in enjoying coffee.
We made a design of cold bottle brew by applying the basic design of the Roadhouse packaging. With the dominant dark color with gold color design material, it further strengthens the premium impression of Roadhouse Coffee products.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creating Can Bottle Design for Roadhouse Cold Brew Variants
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
