The cooperation between Phalena Haircare and Karolina Król Studio started from a small label design project and with time developed to encompass a wide range of projects, from brand strategy to custom shipping boxes, tissue paper patterns, and more.

Inspired by Portitia Phalena, a rare type of an exotic butterfly, Phalena Haircare aims to use the power of natural, sustainable, exotic ingredients to help transform your hair by creating delicate, yet effective and powerful haircare formulas without silicones, sulfates, artificial fragrances or any other harmful ingredients. Their products are aimed at environmentally-conscious women who live a healthy lifestyle, and care about their health and appearance. They are conscious about the benefits of organic products, and make purposeful choices when it comes to the products they consume or put onto their body. It’s important for them to buy from brands that are ethical and socially aware. They also actively search for new, cleaner, more transparent and more environmentally-friendly brands and products. For Phalena Haircare that means that they want to focus on creating natural, organic haircare products that will be effective and will suit the ethical and environmentally-friendly lifestyles of their target audience.

Having that in mind, the brand identity and packaging designs that were created for Phalena Haircare by Karolina Król Studio were focused on the natural, exotic ingredients that inspire the look and feel of the brand. A delicate, warm colour palette with minimalist hand-painted illustrations of the key ingredients tell a story of a feminine, whimsical brand that cares for your hair in a natural, sustainable way. The minimalist, asymmetrical layouts convey the clean, modern qualities of the brand, while the elegant combination of sans-serif and serif fonts provides a feeling of high quality and trust. The delicate illustrations that can be seen on the labels, patterns and shipping boxes represent the natural, exotic ingredients, such as hibiscus, orchids, strawberry or kiwi plants. Simple and natural.