For this year’s special edition of Heineken in France, we are celebrating internationalisation with the slogan ‘more than 190 countries, one shared star.’ The design features a vibrant composition of diverse patterns and colours, symbolising Heineken’s presence across these nations.
By blending various banner elements, this edition highlights Heineken’s global reach and diversity. Through a dynamic and colourful presentation, this concept continues to showcase the rich multilingual and multicultural aspects of the countries where Heineken is enjoyed.
The Special Edition is launched in off-and on trade channels throughout France. All primary and secondary packs are attacked with the same identity that will bring colourful dynamics in retail during the ’24 summer. The visual identity created will also be used as an inspiration for advertising in all communication channels.
WeWantMore is an international design studio, proud to be able to work for Heineken global. An independent design studio specialised in branding and interior design.One studio. Two areas of expertise. Thirty-five experts building the brands and spaces of tomorrow. In a rapidly evolving world, we believe in the power of design to make people feel. Preferably happiness. Goosebumps. Excitement. Desire. An emotion that brings and holds people together. Destroys boundaries. That’s why we pursue it in everything we create. We draw from disciplines that are not our own, exploring the junction of design, art and entertainment.
CREDIT
- Agency/Creative: WeWantMore
- Article Title: WeWantMore Creates Heineken Special Edition France ’24
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Belgium
- Agency/Creative City: Antwerpen
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Modelling, 3D Motion, Brand Design, Brand Identity, Packaging Design, Photography, Product Photography
- Format: Basket, Blister-Pack, Bottle, Can
- Industry: Food/Beverage
- Keywords: Beer colours patterns dynamic France special edition
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Credits:
Creative Director: Sebastien Greffe
Designer: Emile Dauw
Senior Designer: Kenny Smet
Client Service Manager: Rosemarijn Bol-Raap
Client Service Director: Janpieter Mels
