Your Workout. Rewired. Recharged. Redefined. CoreFit X is more than a fitness brand, it’s a lifestyle system built for transformation. We crafted a seamless experience combining personalized workouts, nutrition plans, and tech-integrated gear, all wrapped in bold, high-performance design. From the app and smartwatch sync to our tailored activewear line, CoreFit X supports users at every step, blending innovation with inspiration. We built a brand universe rooted in motion and purpose. The identity is anchored by the ‘X’—a symbol of transformation and potential. Dynamic typography, kinetic color accents, and sleek UI reflect a brand made to move. Whether it’s a curated program or breathable apparel, every detail empowers users to train harder and live fully. More than a collection of products, CoreFit X is a system: personalized, digital-first, and style-driven. Our goal wasn’t to follow fitness trends—it was to redefine what a fitness brand can be. CoreFit X doesn’t just speak to athletes—it resonates with anyone ready to evolve. CoreFit X reimagines the experience from the inside out—tech-powered routines, hyper-personalized data, and gear built for performance and everyday wear. A seamless blend of digital coaching, on-the-go tools, and style-forward apparel means users don’t just work out—they upgrade how they live. This is the new standard. Welcome to the future of fitness. With a bold brand voice, immersive experience, and design that inspires progress, CoreFit X doesn’t just shape bodies—it shapes mindsets and lifestyles.










CREDIT
- Agency/Creative: Wessam Hussien
- Article Title: Wessam Hussien Elevates CoreFit X into a Lifestyle Brand for Next-Gen Athletes
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Non Published
- Agency/Creative Country: Egypt
- Agency/Creative City: New Cairo
- Market Region: North America
- Project Deliverables: App Design, Brand Design, Brand Experience, Web Design
- Industry: Retail
- Keywords: fitness, , branding, Brand Design, logo, UI/UX, ui design, user interface, app design, Web Design, visual identity
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Credits:
Art Direction & Design: Wessam Hussien