Welcome to the Wonderful World of Bickiepegs, With Brand and Packaging Design by Design Activity
A radical re-design for this traditional brand, who’s core Teething Biscuits product has been used by five generations of parents.
Created in 1925, Bickiepegs teething biscuits have been used successfully by several generations of babies to cut their first teeth. Unique, all natural and handcrafted to this day in a purpose-built bakery in Scotland. The product had a great reputation, but the packaging design had changed very little since 1925 and the owners knew now was the time to modernise their brand.
Understanding that parents shop for their baby’s based on emotion, it was paramount to connect with them on an emotional level. Bickiepegs is more than a product name it’s a brand to believe in, and so we created the ‘Wonderful World of Bickiepegs’ – a fantastic child friendly place of animal wonder, inspired by children’s story books.
The modern, child-friendly and approachable design will help future-proof the brand for many more generations to come!
- Design Agency: Design Activity
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Welcome to the Wonderful World of Bickiepegs, With Brand and Packaging Design by Design Activity
- Brand / Project Name: Bickiepegs Teething Biscuits
- Strategic Deliverables: Brand World
- Design Deliverables: Packaging Design, Brand Redesign
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Multiple Regions
- Product Category: Cupboard Food, Household
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Carton