Wednesday Co. is a condom brand ruling the bedroom scene. They reached out needing a barrier-breaking name, brand identity and packaging that would stand out on the shelves of an otherwise extremely predictable and heteronormative market.
CREDIT
- Agency/Creative: Studio Millie
- Article Title: Wednesday Co Brand + Package Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research, Tone of Voice
- Format: Box, Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
