Background
Nationally growing US insurance franchise agency (broker) recently acquired by a savvy tech-forward investment company, found new purpose and energy with new leadership and technology. This group invested heavily in the development of a cutting-edge quote engine and CRM platform to sharpen We Insure’s competitive edge. Growing their presence in North America to over 200 agencies in 33 states. The group commissioned Fluent Format to complete a brand refresh to continue their positive momentum and to give the company a wider appeal that better reflects its revitalized tech credentials and commitment to building relationships.
Objectives
Within the brand research phase we found that We Insure had an honest human approach to Insurance. With the company investing a significant amount on the data side, we knew we needed to marry the two in a new interesting way.
What we did
This was a full-scale brand project delivered with pace and precision. The client’s senior management and key stakeholders were workshopped, interviewed and then engaged in close collaboration every step of the way. We modernized their visual and verbal identity, created a unique and ownable brand position based on learnings derived from our primary research and continue working with them to roll out the new look and feel across two thirds of America’s states.
CREDIT
- Agency/Creative: Fluent Format Ltd
- Article Title: We Insure – Combining Data and Humanity to Rebrand an American Insurance Icon
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Belfast
- Market Region: South America
- Project Deliverables: Advertising, Animation, Art Direction, Brand Architecture, Brand Design, Copywriting, Photography Styling, User Experience, User Interaction, Visual Effects, Web Design
- Industry: Financial
- Keywords: Brand design
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Credits:
Creative Director: David Lewis
