Mingo Estudio – Nuda Est Product Branding

Nuda Est ® is a Mexican skin care company inspired on real people with real moments. Nuda Est ® seek the best ingredients in the world in terms of safety and performance, using the maximum of organic and sustainable ingredients. One of its most important believes is that beauty should be honest and without complications.

We approached the project by thinking about simplicity and how it could guide the brand into a powerful, sophisticated and honest brand by understanding the Japanese Designer Kenya Hara. This approach let us understand concepts like white and emptiness, concepts that helped us to abstracted the complex human condition into simple product design.

The packaging design isn’t just functional and aesthetically beautiful, but a link between the user and the packaging, because of the physical characteristics such as the glaze that stimulates the user visually and tactilely. This project allowed us to understand the relationship between emptiness and color as a form of communication and identification, using packaging not only as a medium but also as the message.