The Waves brand design is a testament to the beauty and significance of human skin. This project aimed to create branding that not only tells the brand’s story but also adds a natural texture and dimension to a brand dedicated to skin care. The human skin, our body’s largest organ, is a lifelong protector and an external expression of our identity. The project sought to pay tribute to this remarkable organ with an elegant, modern, and distinctive approach.

The color palette chosen draws inspiration from neutral, earthy tones, avoiding bold hues in favor of subdued, calming shades that effectively convey the brand’s message to its audience.

Infusing authenticity and meaning into the brand design and packaging was a deliberate choice to resonate with the target audience. Waves aspires to offer more than just creams and serums; it aims to provide customers with a genuine experience.

Taking inspiration from the natural movements, changes, and transformations of the skin, the brand celebrates this unique journey with high-quality products and a strong commitment to using natural and organic ingredients.

In line with its environmental mission, the packaging design primarily utilizes glass and wood to reduce waste. This choice maintains the brand’s dedication to the environment while introducing a minimalist visual style that perfectly complements the essence of the skin brand. The rectangular shapes of the packaging harmoniously contrast with the accompanying wave patterns, creating a design that captures the elegance and authenticity of the brand.