Walter Mattos Design Studio Create Brand and Visual Identity for Alvor

Walter Mattos Design Studio Create Brand and Visual Identity for Alvor

Operating for more than 20 years in the agriculture market and a reference in its region, Mafra (SC), Brazil, Alvor is a company that specialised in increasing soil productivity through services such as Topography and Precision Farming. The company that until then used another name needed to reposition itself, and invited me to create its new name, brand and visual identity.

We understood that it would be ideal to respect the tradition and good perception already created about the company in the last 20 years, but we needed to modernize the language through a more welcoming and friendly tone. The name had to be short and objective, and the brand had to be able to convey the ideas of precision. Although being fully inserted in the rural environment, it could not fail to be technological and modern.

The logo represents the perspective of a field with the sun on the horizon, something that connects directly with the name, Alvor, synonymous with dawn, the first light of the day. Also, it represents the fields, organic fibers and the letter A, from Alvor.
The patterns represents the fields divisions seen from the sky. All of this together manages to convey the feeling of a friendly environment, a fundamental concept for the brand. And, in addition, it is a brand whose universe is easily distinguishable. It’s easy to look at the elements of the identity and understand what it’s about. In the end we have a strong and striking brand, with a consistent and consolidated identity system for easy maintenance and reproduction of the brand.

CREDIT

  • Agency/Creative: Walter Mattos Design Studio
  • Article Title: Walter Mattos Design Studio Create Brand and Visual Identity for Alvor
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Rio de Janeiro
  • Market Region: South America
  • Project Deliverables: Brand Naming, Icon Design, Logo Design
  • Industry: Agriculture
  • Keywords: agriculture, farming, logo, branding, geometric, farm

  • Credits:
    Design Direction: Walter Mattos
    Graphic Design: Iure Figueira
    Naming: Batiza Naming Brands

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
21
Good
Vote
10
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
21
Good
Vote
9
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
20
Good
Vote
8
Bad
Vote
1
 soaptoday
movies123
soap2day.to