Overview
Wakoopa is a leader in passive metering technology, providing businesses with in-depth behavioral data insights by tracking digital journeys across devices. This project focused on revamping the brand identity, redesigning the website, and developing an enhanced client platform to ensure a seamless, intuitive, and future-proof digital experience.
The Challenge
Wakoopa’s previous brand identity and digital presence no longer reflected its position as an innovator in behavioral data analytics. The client platform needed a modern, user-friendly interface that aligned with the company’s growing capabilities and customer expectations. The goal was to create a cohesive digital ecosystem that reinforced trust, clarity, and efficiency.
Brand Identity & Web Design
Designed a new logo, typography, and visual system that reflected innovation and reliability.
Created a clean, modular UI design for the website, enhancing accessibility and engagement.
Implemented cohesive storytelling to position Wakoopa as an industry authority.
Client Platform Redesign
Restructured the information architecture to streamline navigation.
Enhanced data visualization tools to make insights clearer and more actionable.
Focused on scalability and responsiveness to optimize the experience across devices.
Outcome
Modernized Brand Identity
A refined visual system that reinforces trust and credibility.
Enhanced User Experience
A seamless and engaging website and client platform.
Reinforced Wakoopa’s role as a leader in passive metering technology.
Reflections
This project demonstrated the power of integrating branding, UX/UI, and data-driven insights to create a cohesive, high-performing digital ecosystem. By aligning user needs with business goals, Wakoopa now has a brand and platform built for the future.








CREDIT
- Agency/Creative: Experience Team
- Article Title: Wakoopa Brand and Digital Experience by Experience Team
- Organisation/Entity: In-House
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, User Experience, User Interaction, Web Design
- Industry: Information
- Keywords: Visual Indentity, Data, Visual Design, UX, UI
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Credits:
Marketing Director:: Nathalie Pozo
Head of UI Design and Creative Direction:: Fabio Estellita
Head of UX Design:: Jennie Magill
UX Design: Fran Cabeza
Web Developer: Patru00edcia Perez