Vusa is a premium vodka from South Africa that has set itself a mission to change the spirit world and present something a bit different.
Backbar Studios have developed a new brand refresh that is all about embracing its cultural roots, with inspired art from the Zulu culture treated in a contemporary way. From dynamic tactile patterns and bold type styling. As well as that a new bespoke bottle design has been developed to lend the brand more originality. Vusa Vodka strives to be different, and yet never forgets its origins as it celebrates its local community.
Vusa is distinctly African, and unlike other European grain-based vodkas, Vusa is distilled in small batches using its own copper still which lends the spirit a silky smooth finish and exceptional mouthfeel.
Vusa is distilled using locally grown African sugarcane and the purest water from the hills of the KwaZulu-Natal national park. It is then filtered through the shells of local baobab fruit, Vusa has a super crisp and clean finish.
Vusa is the first spirit in Spearhead Spirits’ distillery’s African journey. Their plan is to travel through Africa, starting in the South, and produce amazing spirits from the countries they visit. The distillery will travel to different countries, produce different flavours and share different stories, so keep an eye out for the next liquid.
Vusa is also committed to donating a portion of our profits to help support the Khulisani Foundation, an incredible foundation that supports urban farming.
- Agency/Creative: Backbar Studios Limited
- Article Title: Vusa Vodka Brand Refresh by Backbar Studios
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ireland
- Agency/Creative City: Monaghan
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Vodka, African, Spirit, Label, Bottle,
Creative Director: Conor Smyth