Ural Opera Ballet is the new name of the Ekaterinburg Opera and Ballet Theatre. A new identity was developed for repositioning of the theatre as a successful modern cultural institution that defines the trends of opera and ballet art not only in Russia. The idea was inspired by bright performances and the history of the theatre that is located in the heart of the Ural industrial region. The emotional expression of the theatrical performances was reflected in the dynamic sign imitating dance movements, sound and light vibrations. After the new identity was launched, the theatre got a new lease of life, as new international naming gives more chances to participate in world-class events.
CREDIT
- Agency/Creative: Voskhod Agency
- Article Title: Voskhod Agency Create New Identity for Ural Opera Ballet
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Research
- Industry: Entertainment
- Keywords: Opera, Brand Redesign, Brand Identity, Brand
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
