Giving Vogel’s back it’s stripes. With new ownership of Smartfoods, the business behind Vogel’s breakfast, comes a fresh perspective and ambition for growth. The packaging design refresh leverages the strong heritage and brand value of Vogel’s bread with an alignment of some key graphic elements: stripes and colour. The new master brand approach aids identification across the breakfast category. A slimmer no-waste box and some delicious new products in the range are the stimulus for re-evaluation by consumers who may have decided along the way that Vogel’s Café Style was no longer for them. The new range has received overwhelmingly positive feedback, and sets up Vogel’s to win again in breakfast.
CREDIT
- Agency/Creative: Marx Design
- Article Title: Vogels Cereal Brand Refreshed by Marx Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture, Research
- Format: Box
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
