Client
Lac Vuong Joint Stock Corporation is a company specializing in the production and trade of high-quality agricultural products, including coffee, tea, cocoa, and other agricultural-related products. With over 10 years of experience in production and export, Lac Vuong has become one of Vietnam’s leading corporations in the agricultural sector. With the motto “Quality comes first,” Lac Vuong always focuses on producing high-quality agricultural products and ensuring food safety for consumers. Lac Vuong’s products are grown on nutrient-rich lands and are carefully cultivated using traditional planting and harvesting methods.

Lac Vuong Group proudly introduces Novia, a new brand dedicated to the beverage-making community. With the desire to leverage the valuable resources of Vietnamese agricultural products, Novia aims to provide F&B businesses with innovative solutions that harmoniously blend tradition and modernity, creating a unique identity.

Assignment
Vivian Creative is honoured to partner with Lac Vuong Group in designing the packaging for the Novia brand, including Black Tea, Oolong Tea, Premium Jasmine Green Tea, Premium Loose Leaf Black Tea, Premium Roasted Rice Green Tea, White Champaca Green Tea. Our goal is to create designs that instantly catch consumers’ attention on the shelf. The challenge was to establish a distinct identity for the tea product line while maintaining consistency across different products.

Solution and Process
Based on the client’s requirements, Vivian Creative has encapsulated the beauty and richness of nature through the subtle selection of shapes, colors, and details, creating a visual metaphor for the product’s pure origin. We have applied the flat illustration style, a minimalist graphic design style that focuses on simple shapes and flat colors. By maintaining simplicity and balancing primary and secondary elements, colors, and layouts, we have created visually striking designs using bright, contrasting colors.