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Visual Identity Project for a Women’s Fitness Clothing Brand

Visual Identity Project for a Women’s Fitness Clothing Brand

Move – Women’s Fitness Clothing

Introducing Move – Clothing in Motion, a women’s fitness apparel brand designed to empower women to feel confident and comfortable during their workouts. Our stylish and functional sportswear is made from high-quality materials that provide support and flexibility, allowing you to perform at your best. Whether you’re heading to the gym or running outdoors, Move offers a wealth of possibilities. With a focus on inclusivity and body positivity, our brand celebrates all women and their unique fitness journeys.

Move comes to bring technology, associated with fashion and high performance, everything that sports professionals or any woman who does physical exercises needs.

Movement is an essential aspect of fitness, and the clothes we wear while exercising play a crucial role in supporting and enhancing our movements, hence the brand Move, Body Movement Along with Fabric.

To visually represent the attributes and personality of this brand, we created our own typography, with strong lines and highlighting the letters M and V, the movement, a brand that moves with the body. And for the entire visual universe of the Move brand, we worked on the attributes and tone of voice of the brand, so we brought bright, strong, dynamic colors that bring more dynamism and versatility to the brand. For the graphics, we created a few more elements together with lines that represent this movement and fluidity of the clothing pieces, so everything complements and reinforces the brand’s personality even more, having a strong connection with the public and making women feel powerful.

CREDIT

  • Agency/Creative: Nil Brands
  • Article Title: Visual Identity Project for a Women’s Fitness Clothing Brand
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Salgueiro
  • Market Region: South America
  • Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Graphic Design, Logo Design, Typography
  • Industry: Fashion
  • Keywords: brand, branding, logo, identity, fashion

  • Credits:
    Designer: Nil Brands

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