Shawerma is a popular Levantine Arab dish consisting of meat or chicken cut into thin slices, stacked in a cone-like shape, and roasted on a slowly-turning vertical rotisserie or spit. Originally made with lamb, mutton or chicken, today’s shawarma may also be turkey, beef, or veal. Thin slices are shaved off the cooked surface as it continuously rotates. Shawarma is one of the world’s most popular street foods, especially in Egypt, the countries of the Levant, the Arabian Peninsula, and the rest of the Middle East.
| YourWayWerma | as the name suggests; is a modern Shawarma Station based in Kingdom of Saudi Arabia – with a youthful modern take and a classic mix of gourmet ingredients served and customized to the customer’s taste. Serving both meat and chicken lovers with authentic signature sauces. | YourWayWerma | naming is smart and clever. Have YOUR Shawerma, YOUR Way..
Design approach was modern, versatile and clean.
Shawerma food industry is very common in the middle east, specially in Saudi Arabia so in order to make our brand stand out, the variety of perspective and forms of the glyphs used in the visual identity reflects the approach and tone of voice of the brand.
A fun and nostalgic slogan was chosen to fit the target customers of the brand. Want The KAAK or The MOO?.
All the materials used in the packaging or across the visual identity are raw and natural cardboard and kraft papers.
This project was designed under the supervision of O Communication Group for the year 2020.
- Agency/Creative: Sama Medhat
- Article Title: Visual Identity for YourWayWerma Shawarma Station
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: 2D Design
- Industry: Food/Beverage
- Keywords: Shawarma - Customized Food - Branding - Oriental Food
Multidisciplinary Senior Designer: Sama Medhat