Twinning towards Research Excellence in Evidence-Based Urban Planning and Design,’ known by its acronym Twin2Expand , embodies a visionary research endeavor focused on elevating the University of Cyprus to a position of greater prominence in the realm of Urban Planning and Design based on evidence (EBDP). This initiative aspires to fortify the university’s research capacities and competence in evidence-based urban design and planning, recognizing the critical role of these approaches in the research and innovation landscape concerning integrated methodologies and sustainable urban governance.

The Twin2Expand project has coalesced a powerful consortium comprising eminent European research institutions: the University of Cyprus, Chalmers University of Technology, and University College London. Its overarching goal is to galvanize the realms of research excellence and innovation within the domain of EBDP at the University of Cyprus. Furthermore, it seeks to foster interdisciplinary research and catalyse networking opportunities in the dynamic sphere of evidence-based urban planning and design.

The team at Reef+Co, was entrusted with the task of creating the project’s visual identity. The foundation of which, lies in a logotype consisting of three interconnected circles, seamlessly forming an arrow. The arrow signifies progress achieved through collaboration, embodying the collective pursuit of excellence and advancement. The logo’s design, embodying absolute simplicity, is harmoniously complemented by a vibrant colour palette. This aesthetic choice, consistently applied across various project materials and applications, serves to create a striking visual contrast against the backdrop of black-and-white urban imagery sourced from diverse global locations. This deliberate juxtaposition of visuals symbolizes the transformation and progress achieved through collaborative research endeavors within the vibrant tapestry of urban planning and design, ultimately aiming to redefine the future of sustainable and well-informed urban landscapes.