Visual Identity for Trevo Resíduos
Trevo Resíduos is a company that operates in the recycling market and has as its mission to ensure the environmental regularity of companies through the preparation of studies and technical projects, allowing its customers to develop economically in line with the principle of sustainability. Company specialized in waste management and specializes in shelter operation, allocation of resources, and can generate profitable capital for contracting companies.
One of the objectives of the project was to create a brand that was modern/current, that communicates objectively and professionally with its consumer market – B2B, and at the same time has a proximity to society in general, creating a contact line to inform and guide about the environment, sustainability and circular economy. A communicative brand interested in caring and preserving. An efficient and committed brand in all points of action. Business, institutional and social.
To build these lines of communication that are distinct, two concepts of approach were introduced. When it comes to product, the concept used is: Intelligent Disposal, it expresses Trevo’s analytical sense of the problem of its customers and its concern to offer customized and assertive solutions. When communication is informative, of social responsibility, the concept is: Movement and Transformation, which suggests that immediacy with the preservation of natural resources, recycling is something immediate and constant.
In this way it was possible to create a brand that maintains a coherence in its approach to sale and keeps it together with the dialogue with society.
- Agency/Creative: Beto Nunes
- Article Title: Visual Identity for Trevo Resíduos
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belo Horizonte
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Information
- Keywords: branding, visual identity, logo, brand design
Designer: Beto Nunes