Today we live always connected and we already know. But what do you do when you’re at your best and your battery dies? Teclok wants you to enjoy every second providing fast and secure charging for your cell phone at major electronic music events, such as Universo Paralelo 2022, the first festival that the company was presented at.

To create a connection with the public, the brand adopted futuristic shapes and vibrant colors, reminiscent of the night parties they attend. To create the symbol, the challenge was to think of a way that could bring together 3 elements: the company’s initial, an element that represented energy and another that represented the battery that is recharged through Teclok. In this way, the letter T (initial of the brand) is presented as the total form of the symbol. In the bar (horizontal part) we have a battery, which is charging. On the rod (vertical part) we have the element of energy, symbolized by lightning, thus closing the total form.

The designed typography has futuristic shapes, with cutouts that are also present in the symbol. Both were drawn in italics, with exactly the same angle to demonstrate the charging speed that the company offers.

Supporting graphic elements were created to reinforce the identity and were used in various materials, such as the tote bag, vehicle, posters, stationery materials and mainly in the company’s totem. All communication follows the requested brand attributes, to serve a young audience that loves electronic music.

The brand is being implemented and had its debut at one of the most important electronic music festivals in Brazil. Teclok, your device with fast and safe charging.