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Visual Identity for Loft Apartments Fabrik by Dotorg Agency

Visual Identity for Loft Apartments Fabrik by Dotorg Agency

Fabrik is a complex of loft apartments in Naro-Fominsk (Moscow Oblast, Russia). It is located on the territory of a former weaving factory, around which the modern city arose.

The main idea of the brand is continuation the industrial facility’s life in a new quality. Red brick walls, wide windows, external communications are preserved. We conveyed this historical connection through the design of numbers and brand name. They remind of the complex’s past life.

Brand slogan: Life. Love. Loft. It reflects three key concepts of the project, the philosophy that the creators put into Fabrik.

The logo is also associated with factory architecture. It is based on the principle of a saw-tooth roof, which was actively used in industrial architecture during 19th century. This type of roof is particularly durable and provides good lighting. Business cards are made in accordance with the same principle.

We have chosen muted shades of reds, blues and orange as our corporate colors. They are reminiscent of the river water, the red bricks of the walls and the factory halls bathed in sunlight.

 

CREDIT

  • Agency/Creative: Dotorg branding & digital
  • Article Title: Visual Identity for Loft Apartments Fabrik by Dotorg Agency
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Product Architecture, Research, Tone of Voice
  • Industry: Real Estate
  • Keywords: Loft Apartments

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