Iuniq is the new product coming from an innovation company which has developed a new dry installation system that is unique in the industry. As it is, the word “unique”, gives name to the brand being the main element of the visual system.
To create the logo, the concepts of “union” and “connection” joined together. Iuniq pieces are assembled by a characteristic puzzle shape system, the logo reflects this concept creating a connection between the product and the brand. The entire identity of Iuniq breathes that technological and technical air referencing, a different product with many advantages over the existing products in the market.
Playing with the anagram we came up with a new element of the identity: a distinctive graphic gesture which give is a game to play along the whole brand identity, able to grow by multiplying this element to create a graphic language of multiplication, just like the Iuniq pieces do when get ensembled on a floor.
Color palette played a major role. Different colors related to the technological and technical environment which gave us strength and visual power. The use of different greys adding the neon green, inspire the technological world and is also relate to the eco-friendly features of Iuniq.
CREDIT
- Agency/Creative: VXLAB I Branding & design direction
- Article Title: Visual Identity for Iuniq
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Industrial Design, Research, Retail Brand Design, Structural Design
- Industry: Construction
- Keywords: industry, technological, anagram, eco-friendly
