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Visual Identity for Granu Scenographic Productions

Visual Identity for Granu Scenographic Productions

Granu is a scenographic production company that excels in delivering projects of varying complexities. With a wealth of experience, state-of-the-art tools, and an extensive network of connections, Granu is well-equipped to manufacture scenarios in an efficient and hassle-free manner. The brand’s typographic “structures” serve as the foundation for their visually captivating identity. By incorporating scenic gestures, raw tooling, and collages, Granu has created an array of graphic “scenarios” that are boundless in creativity and versatility.

These captivating scenarios are brought to life through the interplay of forms and counter-forms, capturing the essence of the brand and evoking a sense of purposeful action. The imagery of gestures conveys the spirit of productivity and the commitment to making productions come to fruition. The deliberate use of collage techniques further enhances the connection to craftsmanship and its diverse range of artistic methods.

To expand their graphic repertoire, Granu has constructed real-life scenarios using typographic patches and additional support elements. By blending these tangible elements with their visual identity, Granu has successfully amplified their creative possibilities.

The visual identity of Granu is not confined to a single medium but extends across a wide range of graphic pieces. This allows for an exploration of diverse compositions, utilizing the rich visual repertoire that has been meticulously crafted. Each graphic piece offers a unique opportunity to showcase the breadth and depth of Granu’s artistic prowess.

In summary, Granu is a scenographic production company that approaches each project, regardless of complexity, with expertise, efficiency, and a meticulous attention to detail. Their visual identity, characterized by typographic “structures,” scenic gestures, raw tooling, and collages, enables them to create an unlimited number of captivating graphic scenarios. With their extensive range of compositions and the incorporation of real-life scenarios, Granu’s visual identity is a testament to their commitment to craftsmanship and their ability to bring imagination to life.

CREDIT

  • Agency/Creative: Estúdio Piau
  • Article Title: Visual Identity for Granu Scenographic Productions
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Belo Horizonte
  • Market Region: South America
  • Project Deliverables: Brand Design
  • Industry: Construction
  • Keywords: collage, visual identity, architecture, atelier, scenography, craft, factory, handmade, Stage, theater

  • Credits:
    Photo: Rafael Motta

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