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Visual Identity for Eveg Cosmetics

Visual Identity for Eveg Cosmetics

Abio Design Lab Studio – Eveg Cosmetics

(En) The brand’s visual identity was developed from concepts derived from the essence of eveg: mother nature and our spiritual bonds with her. Thus, a synthesis between logo and symbol was sought through a modern typographic family and the silhouette of a drop in the bulge of the letter “g”. Composition that originated the main visual signature of the brand, as well as its secondary version, represented only by the letter “g” together with the decoder of the brand “vegetal extract”.

(Pt) Um dos desafios propostos pela marca era atender a diversidade de embalagens.

A identidade visual da marca foi desenvolvida a partir de conceitos obtidos da essência da eveg: a mãe natureza e nossos laços espirituais com ela. Sendo assim, buscou-se uma síntese entre logotipo e símbolo fazendo isso através de uma família tipográfica moderna e a silhueta de uma gota no bojo da letra “g”. Composição essa que originou a assinatura visual principal da marca, bem como sua versão secundária, representada apenas pela letra “g” juntamente com o decodificador da marca “extrato vegetal”.

 

CREDIT

  • Design Agency: Abio Design Lab Studio
  • Organisation/Project Type:  Agency Commercial, Published
  • Article Title: Visual Identity for Eveg Cosmetics
  • Brand / Project Name: Eveg Cosmetics
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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