Visual identity for Annenkirche — a Lutheran church, located in the heart of Saint Petersburg, Russia. Annenkirche is not only the church, but also the creative space with city fairs, workshops, English club activities, film screenings, and orchestral music сoncerts carried out there. Annenkirche’s uniqueness is not just about its multifunctional and preserved burnt-out walls. Within it, the church personnel carefully imparts a brand-new language of communication with God. The language, filled with mutual love, care, understanding, tolerance, and complemented by kind humor notes.

The innovative approach to the Church’s positioning is reflected in its new identity. It is based on contrasting combinations of constrained colours — partly derived from Middle Ages paintings, — Modern Antiqua font and simple geometric shapes, that match the Church’s peaceful sacral vibe. All of the above, coupled with the burnt-out entourage, forms the coherent whole, both plain and intriguing, and makes corporate identity elements recognisable and easy-readable.

Annenkirche operates as a church, a museum, a creative cluster, and a concert hall. So there is can not do without navigation system. We have developed the current warm and friendly tone of voice and created cards — they lovingly, but unostentatious help guests to navigate within the Church. After all, Annenkirche is about love. Love not only for God but also for people. To take with you a little bit of Annenkirche’s warm vibe, to feel involved in its activities, and to share the inner transformation with others, one has only to choose the Church’s merch in the local store. Brand souvenirs — T-shirts, hoodies, shopper bags, and cards — vividly and accurately reflect the progressive approach of the Church’s rectors to religion and communication in a language accessible to everyone, irrespective of race, colour, and denomination.