Embutidos A Matanza is a brand deeply rooted in the Galician tradition of meat and smoked meat production. Representing the third generation of a family of producers, the brand keeps ancestral knowledge alive, combining traditional recipes with the highest contemporary quality standards. From this legacy, we developed a new visual identity designed to reinforce the brand’s authenticity and confidently project it into the future.

In our studio, we worked on the visual identity, packaging design, creative direction, and product photography, both in the studio and directly in the production environment. Our goal was to create a coherent visual system where brand, packaging, and imagery work together to communicate tradition, precision, and quality.

The packaging design emphasizes the origin and artisanal nature of the products while also meeting modern point-of-sale requirements. The photography highlights the rustic character of the smokehouse and the traditional production environment, where time and the smoke from oak wood are essential in shaping the products’ unique flavor.

Produced from carefully selected meats sourced from small family producers in the Ourense region, A Matanza products stand out for their genuine taste and unmistakable quality. Through this project, we help the brand achieve more consistent and recognizable presence, reinforcing its essence and ensuring that tradition and innovation go hand in hand, conveying authenticity and trust in every product.