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Visual Identity and Packaging Design for Universo Natural

Visual Identity and Packaging Design for Universo Natural

Natural Universe is a healthy brand that takes care of the environment, aims to sell natural products, but which transmits quality and well-being to its customers. The main characteristics of the brand have in its management model being traditional, modern, rustic, healthy and elegant, thus helping to create a visual system that connects the brand to a healthy and comfortable environment that offers well-being to all its customers . customers.

The challenge: To create a brand that had a direct line of communication with its audience, captivating people who love the environment, live a healthier life and take care of nature.

The symbol: The symbol brings with it an attenuated and assertive message, considering the customer’s desire and everything that the brand represents. The circle around it is a representation of the universe, the tree that was created inside occupying all its space, is the representation of the natural life of our land, which the company values ​​for its care and raises the flag of preservation and care of the environment.

Packaging: In order to deliver the products to the end customer of Universo Natural, it was also necessary to develop a standard packaging for the various products. Where it was decided with the brand owner to use seed paper, which can be planted, generating more life and care for the environment.

The Perception of Value through Identity: The Union of All Pieces forms a concise and communicative visual identity, which conveys an obvious message, conveying its purpose to its audience and generating recognition from customers and partners of the Natural Universe.

CREDIT

  • Agency/Creative: Silas Creative Studio
  • Article Title: Visual Identity and Packaging Design for Universo Natural
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Chaval
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Identity, Brand Mark, Brand Strategy, Packaging Design
  • Industry: Retail
  • Keywords: Brand Design, Visual Identity, Branding, Graphic Designer. Nature,

  • Credits:
    Art Director: Cilas Santos de Souza

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