The two flavors of Rice biscuits by Violanta take over the market.
Rice is a food product that exists in the market with many different taste suggestions.
Violanta Biscuits produces, packages the rice biscuits and launches them on the market in two flavors: plain with Rice and Rice with Cocoa. A product aimed at all ages and people who love different and special tastes.
ABC DESIGN chose to use a visual way with simple forms and a clear message thus emphasizing the uniqueness of the product. The packaging visually focuses on the uniqueness of the biscuit made of crispy rice.
This is the key element – apart from biscuits – that features on the packaging around the title of the product.
The visual rendering of rice is done with the linear depiction of the grains which is also the main component of the first impression the cookie has when you consume it.
Studying the nomenclature and visual application in a typeface, a graphic design was chosen that is distinct and clean with capital letters.The graphic design of the branding “Rice – biscuits” dominates the packaging highlighting the basic ingredient – rice – depicting straight away the uniqueness and the innovative nature of the product, as no other Greek company makes a similar product.
At the same time and in accordance with the challenge of presenting the product to the Greek market, emphasis was placed on the separation of the elements that characterize it, with two large colored forms on the front of each package.
The white color of the package refers to the rice, making it highly visible on the shelf, while the turquoise and red color at the top of the packages makes the two flavors stand apart.
A packaging fit for a product that will captivate and win even the most demanding consumers.
- Agency/Creative: ABC Design Communication
- Article Title: Violanta Rice Biscuits Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bag
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Packaging Design , Product Creation
Senior Art Director: Alexandros Angelopoulos
Creative Director: Andromachi Kakava