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Vintage Prestige Cuvée Rosé

Vintage Prestige Cuvée Rosé

Originating in Italy, like this stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this stock makes a perfect foundation to create a prestige design.

‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment.

‘Reticello’, a vintage prestige Cuvée Rosé was designed for a pearlescent lustrous paper with an inherent diagonal embossed grid with its devised brand name reflecting its heritage. It refers to the actual name of the stock Intreccio – which means interlacing or interweaving – produced by the world renowned Italian papermill, Manter Fedrigoni.

With a contemporary yet intricate pattern that is embossed in a deep rose foil, its lustrous surface is combined with subtle printed shading and embellished with certain panel sections blind debossed to emphasize the emboss – multi levelled and tactile. The neck of the bottle is dressed with a vertical neck label extending from below the hood. This cuvée rosé is presented in a cylinder printed on the same stock, with a full display of its ‘punto tagliato’ pattern in foil.

Limited run of 2500. Labels printed and applied to bottles to show the stock of its on-shelf presence and print advantages. Application of the printed label to selected glass bottle with neck treatment along with its own pearlescent cylinder.

CREDIT

  • Agency/Creative: Harcus Design
  • Article Title: Vintage Prestige Cuvée Rosé
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Advertising, Brand Creation, Brand Naming, Branding, Graphic Design, Packaging Design, Photography, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle
  • Keywords: WBDS Agency Design Awards 2020/21

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