Originating in Italy, like this stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this stock makes a perfect foundation to create a prestige design.
‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment.
‘Reticello’, a vintage prestige Cuvée Rosé was designed for a pearlescent lustrous paper with an inherent diagonal embossed grid with its devised brand name reflecting its heritage. It refers to the actual name of the stock Intreccio – which means interlacing or interweaving – produced by the world renowned Italian papermill, Manter Fedrigoni.
With a contemporary yet intricate pattern that is embossed in a deep rose foil, its lustrous surface is combined with subtle printed shading and embellished with certain panel sections blind debossed to emphasize the emboss – multi levelled and tactile. The neck of the bottle is dressed with a vertical neck label extending from below the hood. This cuvée rosé is presented in a cylinder printed on the same stock, with a full display of its ‘punto tagliato’ pattern in foil.
Limited run of 2500. Labels printed and applied to bottles to show the stock of its on-shelf presence and print advantages. Application of the printed label to selected glass bottle with neck treatment along with its own pearlescent cylinder.
CREDIT
- Agency/Creative: Harcus Design
- Article Title: Vintage Prestige Cuvée Rosé
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Creation, Brand Naming, Branding, Graphic Design, Packaging Design, Photography, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
- Keywords: WBDS Agency Design Awards 2020/21