Gamma is a premium private bank. Gamma carries a speech where is is seen more as a brand than a bank. Its like a club which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate desire. The brands goal is to help people and companies have a healthy relationship with money and make good financial decisions. As a premium private bank, Gamma can help make dreams com true and invest in big ideas, in addition to facilitating and encouraging people to grow and companies to progress. We developed naming, branding, strategy, voice, 3D, type, Video, retouch, Archviz, narration, UI/UX and more.
CREDIT
- Agency/Creative: Victor Weiss Studio (Director) and Team: Designer Yago Barbosa / Designer Bruna Blumer Designer / Branding Mateus Morgan / 3D Filipe Duarte / Archviz Francis Basan / Video Luiz Arthuso / UI/UX Viktor Navorsky / Retouch Felipe Polo / Type Jose Augusto / Motion Dryw McArthur / Narrator
- Article Title: Brazilian Team Rebrands Gamma, a Premium Private Bank
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Structural Design, Tone of Voice
- Industry: Financial
- Keywords: Branding, Archviz, naming, bank, gamma, minimal, victor weiss, retouch, 3D, card, gold, coin, rich
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
