Oh Là Là hotel is boutique hotel at Lege – Cap Ferret, a wonderful place in the Nouvelle-Aquitaine in southwestern France.

A brand concept for Oh Là Là hotel is vibrant, simple designs that evoke the joyous and lively essence of summer. The aim and concept of this project is to create something colourful, cheerful and that stands out from the beautiful natural surroundings.

The font of the logotype is bold and made it blank so that possible see through it textures, photos, pattern. It’s very flexible, transparent, inclusive, change and welcomes  to everything.
The logotype works alone on coloured and patterned backgrounds or is inserted within the texture and becomes very dynamic and blends in to the application.
The pattern inspired by the symmetrical tiled patterns with primary figures, very dynamic, changes according to need and is never the same.
The creative system is very colorful, joyful and very pop for modern hotel.

Applications have been created with respect for the environment with materials such as cotton, linen and biodegradable materials.

The vision of the world is changing and making brands that are more sustainable and ethical is crucial for us creatives. Cultivating a significant cultural change, reversing communication priorities in branding strategies and making them greener, more conscious, neutral in message and environmental impact and more representative, are the pillars to create brands with strong value identities, and participate in the great change taking place and build a better world for all. Oh Là Là projects want to be connect with all this.