Welcome to Mellopet, where we believe that our pets are the masters of turning calm into crazy, and silence into outstanding joy! As a brand dedicated to providing top-notch pet foods and accessories, we are on a mission to showcase the boundless energy, love, and happiness our furry companions bring into our lives.

Brand Philosophy: Mellopet’s philosophy revolves around the art of contradiction. The name “Mellopet” itself represents tranquility and serenity, but within our brand, we defy expectations by embracing an active, spirited, and vivacious approach. Our vision is to create a playful, fun, and friendly environment that not only excites pets but also celebrates the unbridled joy they bring into our everyday lives.

The Heart of Mellopet: At Mellopet, we understand that pets hold a unique power to transform our ordinary moments into extraordinary memories. They are the embodiment of love, loyalty, and companionship, always ready to shower us with cuddles, licks, and that contagious wagging tail. Mellopet brand captures the essence of this beautiful bond and showcases the crazy, lovely, and friendly spirit that defines the relationship between pets and their human companions.

Scope of Work:

Brand Strategy and Design: The Mellopet project entailed a comprehensive approach to both brand strategy and design. Cling team set out to create a visual identity that perfectly captured the brand’s vibrant personality and its dedication to spreading happiness throughout the world of pets and pet owners.

Brand Strategy: To devise a compelling brand strategy, Cling team conducted in-depth research into the target audience, market positioning, and competitor analysis. They defined the brand’s unique selling points, voice, and messaging to create a cohesive and engaging experience for customers. Thoughtful planning established Mellopet’s brand promise, evoking excitement and delight among pet owners.

Brand Design: At the heart of the brand’s identity lay its design. Cling creative experts crafted a visually striking logo that balanced tranquillity and dynamism, effectively showcasing the transformative magic pets brought into their owners’ lives. The color palette was carefully chosen to exude both calmness and playfulness, while the typography reflected the brand’s energetic and friendly persona.