Mildberry – Verhovye Brand Creation
“Verhovye” is a dairy brand developed by Mildberry for a business alliance of X5 Retail Group (Russia) and Nesvizh Baby Food Plant (Belarus). “Verhovye” are created together by farmers, producers, and retailers that united to control the full production cycle from the farm to the shelf and provide consumers with the best quality dairy produce. Mildberry developed a brand communication platform that unravels the idea of “responsibility” through demonstration of the full production cycle and the delivery of the product to consumers.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
