Velotti– The Art of Standing Out
A contemporary fashion brand based in New York, designed for those who dare to stand out. With bold styles, dynamic shapes, and vibrant colors, this brand redefines fashion as an art that reflects individuality and confidence. Inspired by urban energy and visual innovation, it combines unique design, high craftsmanship, and futuristic identity to create an extraordinary fashion experience for those unafraid to be different.
The “Velotti” logo showcases a modern and stylish design, with the brand name displayed in a bold, light-green font against a black background, creating a striking contrast that exudes elegance and energy. A distinctive feature of the design is the slanted “L” which adds a sense of motion and dynamism, as if symbolizing walking or moving forward. This unique element enhances the brand’s visual identity, conveying speed, fluidity, and continuous progress.
The design showcases a harmonious blend of vibrant colors, seamlessly connecting the elements and giving the visual identity a dynamic and modern feel that reflects movement and innovation. The balanced color distribution enhances visual appeal and strengthens the connection between the design and the brand’s creative identity.
CREDIT
- Agency/Creative: Muhammed Etman
- Article Title: Velotti’s Futuristic Identity Gets a Dynamic Makeover by Muhammed Etman
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: NEW YORK
- Market Region: Europe, Global
- Project Deliverables: 2D Design, Art, Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Design, Graphic Design, Logo Design
- Industry: Fashion
- Keywords: fashion branding art direction brand logodesign Logotype
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Credits:
Creative Brand Designer: Muhammed Etman
