Branding the World’s first Efficient, Emission-free Cargo Fleet.

The transportation sector accounts for approximately 15% of global CO2 emissions, with 3% from maritime freight alone—an industry grappling with the transition to a sustainable future. Enter Veer, a visionary initiative aiming to fix the broken link in sail cargo. With a speed of 20 knots and cutting-edge sail and solar technology, Veer emerges as the world’s first efficient, zero-emission cargo ship.

Veer on course
KIND has shaped the identity and naming of Veer, a name signifying a clear change in direction for both the company and the industry. “Veer on course,” a call to action, symbolises a sea change for shipping—an emblem of a clean movement, conscience, and voyage. It’s a bold and dynamic message representing a sustainable revolution.

Veer’s identity is encapsulated in a forward-thinking logo that dynamically shifts direction, serving as a guiding force. The colour palette is bright and uplifting, reflecting a positive outlook. The grid system is strict, and the lines push forward towards the right, symbolising progress and innovation.

Shipping goods the good way
Veer is contracting two major builds and has already signed agreements to transport emission-free goods for prominent international players, including the renowned brand Lush. By adopting the slogan “Shipping goods the good way,” Veer urges major corporations to embrace emission-free sea freight, pioneering a transformation in an industry ripe for change. Veer aspires to lead the way towards a cleaner, greener future, setting a new standard for sustainable shipping practices.

Veer: Navigating the Meaning Behind the Name

Veer in English:
In English, “Veer” denotes a sudden shift of direction—an apt representation of the positive change Veer is instigating. By veering on course, it initiates a movement to transform the shipping industry for the better, paving the way for an emission-free ocean. Veer embodies a clean movement, a clean conscience, and a clean voyage, advocating for shipping goods the good way.

Veer in Hindi:
In Hindi, “Veer” translates to “Bold” or “Brave,” aligning with the essence of sailors navigating the wind and traveling unexplored paths. Veer signifies being first movers while learning from the past, veering towards a future propelled by favorable winds.

Veer in Dutch:
Dutch defines “Veer” as “Feather,” connoting lightness and upliftment. Embracing the winds of change, Veer envisions a brighter future for shipping—an uplifting state for an industry with hope in the wind. It symbolizes a faster, lighter, responsible, and emission-free alternative to traditional cargo ships.

Veer in Spanish:
In Spanish, “Veer” means “To See,” representing a visionary outlook. It encapsulates the ability to imagine, work, and lead the way, proceeding in a manner that is both future-forward and future-positive. Veer is about envisioning an emission-free future and actively working towards its realization.

VEER® Unveiled:
VEER® embodies a combination of lightness and upliftment, bravery and boldness, symbolizing the wind’s warm yet strong nature. It stands as a clean movement, altering the course of marine cargo and representing a real sea change in the industry. VEER® is synonymous with change and signifies the strength to veer on course—initiating a sudden, logical, and better direction for the shipping industry.

Just as TESLA veered the automotive industry towards electrification, VEER® aims to steer the shipping industry into a new era. It calls to VEER FORWARD, VEER AHEAD, and VEER WITH THE ELEMENTS, envisioning a future propelled by renewable energy and sustainable practices. VEER® represents not just a name but a powerful force ushering in a transformation in the maritime world.