70% of Vedacit’s service is virtual, which is why we created Val, an innovative initiative that revolutionises the customer service experience through technology and humanisation. Val was born from a process of ethnographic creation, netnographic analysis, workshops, and research. Storytelling, 3D and physical prototyping, augmented reality, and holography. Animations, voice, and facial movements using AI. In addition to the name VAL being formed by the initials of Virtual Assistant Leader, VAL is the simplification of VALDECI JARDIM, its full name. ValDeCi semantically relates to the VeDaCit brand. And the surname JARDIM was chosen to honor the Baumgarten family, founders of Vedacit.

Val is a virtual assistant capable of interacting in a unique and personalized way with the brand’s audience. Valdeci Jardim, known as Val, was born in the heart of Brazil, the son of Dona Vera, the only woman among six brothers who followed her father’s profession, being a construction foreman. Val came with his family to SP and, with a lot of effort, graduated in civil engineering. He was hired by Vedacit as a specialist, provides support for B2C and B2B, has a Twitter profile, participates in launches and events, and interacts with the Vedacit Guarulhos volleyball team. In short, he is part of and helps build the history of the Vedacit brand!

A digital specialist who was born to humanize Vedacit communication. The initial objective of the project was to have him present only in B2C communication, but due to his success, he took over all communication fronts, including B2C, B2B, internal communication, and many interactions to promote the Vedacit Guarulhos volleyball team. He generates empathy and connection with the public as he goes through the same situations and challenges that consumers face, and, due to his expertise, he is able to help by providing information and solving problems. The project emerged with the purpose of solving real-life situations, but using digital means to achieve this objective.

The project represents a significant advance in the company’s communication strategy. With a very small budget, the challenges were overcome, demonstrating the commitment to offering innovative solutions that generate empathy, connection, and emotions in people who follow the brand. The combination of artificial intelligence technology with a personalized approach makes Val a fundamental part of Vedacit, reinforcing this unique experience. The results obtained are significant, with a significant increase in customer interactions, greater engagement on social networks, and a high level of public satisfaction, making Val a true ally in strengthening the Vedacit brand.