BongKong is engaged in the production of energy drinks, as well as other types of beverages. It is located in Germany, more precisely in Hof. In addition to excellent energy drinks, BongKong also produces very high quality, delicious and unique beers, whose design is currently being processed, but you will soon be able to find it on Varesono platforms. BongKong started producing its drinks in the year of 2016. To this day, it has gained immense popularity among teenagers and has a huge number of sales of its amazing product. The energy drink is very unique itself, made from best selected and great quality ingridients.
We have accepted the challenge and the task, and our task, that is, the task of the Varesono design agency, is to recreate, renew and modernize the design and the very aesthetics of BongKong’s products. You currently have the opportunity to see two design variants for BongKong energy drinks, or a design for two BongKong energy drink flavors. Each of the aromas has a special picture design, that is, artwork (drawings) in vector format, and a unique color of both cans. In the first design, for BongKong’s energy drink, with a banana aroma, you can see above all a good selection and a popular combination of colors, yellow and black. Yellow in this example symbolizes and represents the aroma of a banana, while the second can, or other design for the aroma of raspberry, is designed in a combination of red and black. Red in this case can symbolize and represent a raspberry. The stickers, that is, the drawings on the cans do not have any huge meaning, except that they represent characters, whose facial expression (mood) is angry, which gives the symbolism of the strength and energy of their drink. On the back of these cans, whose value is 330ml, you can see the BongKong logo, barcode, basic information about the energy drink, more precisely the composition and warnings/admonishment to people for whom it is not potentially intended and not recommended to consume this drink.
- Agency/Creative: Varesono
- Article Title: Varesono Create Packaging Design for Energy Drinks Brand BongKong
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Bosnia and Herzegovina
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Branding, Illustration, Packaging Design, Product Architecture
- Format: Can
- Substrate: Metal