Valiant partnered leading investment platform Inalytics to undertake a deep, strategy-led brand refresh and a complete digital overhaul to help them reposition the business as the innovative, trailblazing, technology-driven industry titan it truly is.

Inalytics is a unique, ground-breaking and fascinating business. It was the first company to provide empirical investment data analysis through proprietary technology and it’s led the industry from the front ever since. They were entering a new and exciting phase in their upward journey and were ready for a bold new approach.

Valiant started the project with a competitor review and a deep understanding of the commercial objectives for the next few years. Working closely with the Inalytics team they developed a new positioning to differentiate them in the market. “Skill in not an opinion” has become the exceptionally strong statement that now underpins their business and brand.

From this the creative branding was developed. Starting with a sharper more precise evolution of the logo. Next a unique, bold brand style was created. Inspired by data modelling and using a bold digital first colour palette, the identity provides flexibility, animation opportunities as well as an immediately recognisable style.

This was rolled out across marketing collateral including thought leadership papers and presentation. The next major part of the project was the design and development of the Inalytics website. The user journey and experience of their technology platform was also given an overhaul to create consistency and engagement.

Overall the brand strategy, identity and application has placed Inalytics in the leading position in a global market for investment analytics.