Project Overview
UrbanPlate is a contemporary city-based eatery that brings together the best of Asian and Western cuisine within a space that merges industrial design with a sense of warmth and comfort. The Schedio partnered with the brand to craft a cohesive identity and packaging system that reflects this duality modern yet grounded, minimal yet full of flavor.

Challenges
The primary challenge was to build a brand that could balance contrast without conflict. It needed to feel urban and design-forward while still being welcoming and approachable. The identity had to resonate with a young, aesthetically aware audience, while remaining authentic across multiple touchpoints from dine-in environments to delivery and takeaway experiences.

Our Approach
We developed a visual identity rooted in contrast and harmony. Clean, structured layouts were paired with subtle textures inspired by street food culture and contemporary dining spaces. The logo was designed to be bold yet adaptable across formats. A warm, appetite-driven color palette was introduced to soften the industrial tone. The packaging system focused on both functionality and aesthetics using recyclable materials, layered typography, and thoughtful compositions to ensure the brand experience remained intact beyond the physical space.

Conclusion
UrbanPlate now presents a unified and memorable brand presence that seamlessly extends from plate to packaging bold, balanced, and built for the modern diner.

“The brand truly captures our fusion it feels authentic, elevated, and full of flavor.”
— Client, UrbanPlate

Opening a restaurant with a story to serve? Let’s cook up the brand!