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Urban Nature, The Hotel of Two Worlds—for City Kids and Nature Freaks

Urban Nature, The Hotel of Two Worlds—for City Kids and Nature Freaks

Nestled gracefully along the enchanting coastline of St. Peter-Ording, Germany, Urban Nature transcends the conventional boundaries of a mere coastal hotel. It emerges as a vibrant tapestry of experiential wonders, resonating with the vivid hues of a rainbow and mirroring the pulsating vitality of the North Sea. In the gentle whispers of the waves, Urban Nature unfolds as a sanctuary, a testament to the philosophy of open architecture and communal spaces, where the very essence of its identity is intricately woven into the natural surroundings that envelop it.

Within the embrace of Urban Nature, conversations take on a life of their own, effortlessly flowing like the sea breeze that graces the coastal haven. The atmosphere becomes a fertile ground for inspiration, connection, and the flourishing of thoughts and discussions. It is a space where every element is deliberately crafted to enhance the interaction between guests, fostering an environment that encourages the exchange of ideas and the formation of lasting connections.

OCIO delves into the creation of Urban Nature’s brand identity, a journey of artistry and intention, reflecting the dynamic spirit of its coastal locale. The carefully chosen palette becomes a vibrant celebration of the hotel’s coastal charm, with colours that mirror the reflections dancing on the water’s surface. Each aspect, from branding to art direction and the digital realm, has been meticulously designed to evoke the very essence of Urban Nature — a destination that not only welcomes diversity but revels in the seamless integration of natural beauty and contemporary hospitality.

This identity is more than a representation; it is a living, breathing testament to the magnificence of coastal living. Urban Nature invites guests to immerse themselves in a visual symphony that encapsulates the spirit of the locale. It is a destination that transcends the traditional concept of a hotel, becoming a place that inspires, stimulates, and celebrates the symbiotic connection between humanity and nature. As you step into Urban Nature, you enter a realm where the brand is not just a symbol but an immersive experience, a harmonious ode to the sheer splendour of coastal living.

CREDIT

  • Agency/Creative: OCIO
  • Article Title: Urban Nature, The Hotel of Two Worlds—for City Kids and Nature Freaks
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Berlin
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Logo Design
  • Industry: Hospitality
  • Keywords: Hotel brand, hospitality brand, OCIO, Urban Nature Hotel, Hotel

  • Credits:
    Client: Saint Elmos Turismusmarketing

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