The Beacon of Arts and Sciences: Valencia Illuminates with a New Touch
The City of Arts and Sciences in Valencia, Spain, is a premier cultural and architectural marvel. This innovative complex blends arts, sciences, and technology in a striking modern setting, offering both educational and immersive experiences. Located in Valencia’s heart, it features iconic structures like the Science Museum, the Hemisférico, and Europe’s largest aquarium, making it a significant destination for discovery and exploration.
We drew inspiration for the design of the City of Science and Arts identity from various elements derived from our world, as well as the architecture, landmarks, and values of the city. We relied on a blend of shapes, colors, and models that reflect the essence of the city and its artistic and scientific spirit.
In selecting the colors, we were inspired by galaxies, seas, and oceans, as well as the captivating lights and atmosphere of the city. We chose blue in its various shades as the primary color, symbolizing depth, knowledge, and creativity. We added a luminous touch of yellow and white to represent innovation, energy, purity, harmony, and the future.
As for the icon and shapes of the logo, they were chosen based on several criteria and values derived from different elements. The overlapping artistic shapes, solar orbits, and galaxies symbolize the harmony between arts and sciences, while the circulatory system and the well-known atomic model in the world of knowledge reflect vitality, precision, and scientific research.
To complete the identity, we chose a sleek and modern font that complements all other elements. This font reflects modernity and aligns with the message we aim to convey, adding a contemporary visual appeal.
The City of Arts and Sciences’ identity design captures the essence of innovation and creativity that defines this cultural gem. By merging elements from nature, science, and art, the design underscores the city’s commitment to knowledge and future growth, enhancing its role as a beacon of learning and inspiration.
CREDIT
- Agency/Creative: Abdeljalil Bouali
- Article Title: Unveiling the Future: The Innovative Identity of Valencia’s City of Arts and Sciences, Designed by Abdeljalil Bouali
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: M'daourouch cety
- Market Region: Europe, Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand Tone of Voice, Brand World, Branding
- Industry: Public Utility
- Keywords: City of Arts and Sciences Valencia Innovative Design Modern Identity Cultural Landmark Architectural Marvel Science Museum Hemisférico Largest Aquarium Educational Experience Artistic Integration Futuristic Vision Knowledge and Creativity Branding Identity Visual Identity Logo Design Brand Elements Color Palette Typography Iconography Graphic Design Brand Strategy Brand Messaging Creative Direction Brand Innovation Modern Aesthetics Brand Cohesion
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Credits:
Strategic brand designer: abdeljalil bouali
