Nature Beer
with light fruity flavors under the Ukie brand, the client decided to bring it under the wing of the PPB (FPB) corporate brand with some common attributes: a shield as the central element of the First Private Brewery’s identity. The goal was also to leave the sporty urban style in the past and breathe more natural freshness and craft naturalness into the new design.
To Preserve the Aftertaste
of Ukie’s inheritance and at the same time not to fall into the association with lemonade or cider, we kept black as the basic color in the design, but in general we wanted to reduce its visual emphasis and add juicy brightness due to rich color pairs. Therefore, we enhanced the flavor component in a modern stylization of the botanical image, in which the number of fruits and berries has increased many times, and created an atmosphere of secret garden coolness, where lemons and cherries are ripening — just stretch a hand.
The Craft Style
of the illustrations adds a light craft flair to the product itself, and the modern, laconic typography appeals to young modern consumers — those who appreciate natural beer primarily for its light fruity taste, who do not choose between bitterness and sweet notes, who do not choose between lemon and cherry. Those who choose both.
CREDIT
- Agency/Creative: Dozen agency
- Article Title: Ukie Beer’s Craft Packaging: Combining Bold Flavors with Modern Botanical Design by Dozen Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: beverage, beer, design, illustration, packaging
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Credits:
Art Director: Olena Tverdokhlib
