Brew Whale is a Craft Brewery, currently serving beers in Mumbai and Pune. The Mumbai-based boutique craft brewery, Brew Whale, has multiple beers on tap and their experimental brews will blow you away!

For the occasion of Brew Whale’s second anniversary, they launched a special brew to celebrate this milestone: The Second Anniversary Limited Edition Brew – Two Good To Be True.

We created this packaging label to celebrate their anniversary, while keeping their recurring aquatic theme in mind. To set this label apart from their other packaging labels, we used a bold yet minimal approach to their design by incorporating two contrasting colours and illustrations depicting a celebration of Brew Whale Beer.

What’s Unique?
‘Two Good To Be True’ made waves, the label held true to their aquatic theme, we illustrated their milestone events over the years in an impactful, minimal style.

From the Brew Whale founders – “Two Good To Be True, is our take on the New England IPA. It features an intense, tropical fruit centric, hop aroma and flavour. It is heavily dry-hopped giving it a fuller body and opaque hazy appearance with a juicy sweetness. NEIPAs are one of the latest and most unique additions to the IPA style, and we guarantee that this one is Two Good to be True! In total we use 3 varieties of hops and yes wheat and oats was added to give it the haziness.”

“We wanted a design which was timeless, encapsulating our invigorating journey so far. The Plane Crazy team went with a bold yet minimal illustration style to encompass our recurring aquatic theme, and depicted our milestones so far in a whimsical, unconventional way, and it truly turned out to be “Two Good To Be True”!”