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Twinings Limited Edition – King Coronation, Darjeeling Blend

Twinings Limited Edition – King Coronation, Darjeeling Blend

In celebration of the King Charles III Royal Coronation, Boundless Brand Design helped Twinings raise a tea-time toast to the new monarch, with a premium and celebratory tin design for the iconic Darjeeling Blend loose leaf tea.

The challenge was to create an extra special standout design that marked the most prestigious of occassions, utilising the iconic brand’s brand marque and creating an intricate illustrative and artistic representaion of the event’s significance.The design needed to tell the story of royalty, in the most celebratory way, and convey a feeling of specialness that would encourage consumers to purchase the tin, and keep it as a collectible as a reminder of a Royal moment in time.

This beautiful keepsake features the heritage Twinings lockup, proudly standing central to the front of the pack, confidently embellished with gold foiling, fit for a King. Bursting from the Twinings lockup, intricate illustrations of London’s Westminster Abbey, most associated with Royal celebration and ceremonies, emerge from the borders. Celebratory elements such as trumpets, crowns and fireworks can be found woven into the intricate design nodding to the joy and splendour of the royal milestone. With each look, you notice and discover a new element intriscally linked the Royal heritage and cermony.

To honour each country within the United Kingdom, a rose, clover, thistle, and daffodil can be found within the illustrative design, proudly championing unity throughout.

The design is set on a black background, allowing the beautiful gold illustrations to proudly pop out, creating an elevated and premium look and feel, fit for a King.

The output, an eye-catching limited edition tea availbale in-store and online ahead of and after the royal event. This special tin offered a trade-up option for tea-drinkers, enabling the tin to proudly sit out on the counter top marking this monumental time. It also provided the perfect giftable tea tin, carefully crafted and steeped in history, the perfect symbol of royalty.

CREDIT

  • Agency/Creative: Boundless Brand Design
  • Article Title: Twinings Limited Edition – King Coronation, Darjeeling Blend
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Design Agency: Boundless Brand Design

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